> For the complete documentation index, see [llms.txt](https://sikaswap.gitbook.io/sikaswap-litepaper-media-news/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://sikaswap.gitbook.io/sikaswap-litepaper-media-news/roadmap/q4-part-2-2024-develop-utility-and-deploy-layered-marketing.md).

# Q4 Part 2 2024: Develop Utility and Deploy Layered Marketing

* **Layered Marketing Campaigns:** Launch sophisticated marketing campaigns that include both digital and physical elements, such as billboards and car signage, particularly in North America and South-East Asia, to further expand our market presence.
* **Community Expansion:** Grow our community to over 5,000 members, fostering a vibrant ecosystem of engaged users and contributors.
* **Platform Accessibility:** Establish cross-chain partnerships to enhance platform accessibility, making SikaSwap's services available to a broader audience.
* **Staking Model Introduction:** Deploy a fully integrated staking model that links the SIKA token with our payment solutions, offering users tiered access and services based on their stake in the platform.
* **SikaSwap Digital Exchange License:** Progress towards obtaining a digital exchange license, laying the groundwork for future regulatory compliance and operational expansion.

Our roadmap is not simply a list of aspirational deliverables. The SikaSwap team has undertaken research, extensive due diligence, and planning to map out a transformative plan to unlock the existing barriers between Trad Fi and De Fi spaces.